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14 wine prices a year market value evaporated 40% of Interne

时间:2014-01-21 13:49来源:未知 作者:admin 点击:
14 wine prices a year market value evaporated 40% of Internet as a "lifesaver." The day before yesterday, on the fifth "Qian Bao network" Yangtze River culture and brand culture of wine seminars, wine dealers for the industry right now, "wi
14 wine prices a year market value evaporated 40% of Internet as a "lifesaver."
The day before yesterday, on the fifth "Qian Bao network" Yangtze River culture and brand culture of wine seminars, wine dealers for the industry right now, "winter" have ideas, to change the traditional marketing tools, sales more personalized products, become each consensus. As of December 17, 14 liquor domestic total market value of 338.215 billion yuan of listed companies, compared to the beginning of 587.28 billion yuan, nearly 40% evaporation. General manager of Jiangsu Su Chen Food Co., Ltd. Sugar Sugar alcohol lock said at the meeting, two years after another liquor industry affected by many policies, ending a decade of golden period of development, into a deep adjustment phase. Liquor industry to make quick money, big money days passed, and now the winery must be reasonably priced, have come up with cost-effective products market. Meanwhile, more and more liquor companies using the Internet as the "last straw", or create your own e-store, either, and some professional business platform to promote their cooperation. Brewmaster network chairman Hao Hongfeng said that last year China's liquor trade B2C online shopping market size of 37 billion yuan, accounting for Liu Cheng liquor, and this year is expected to exceed 50 billion yuan. Jiangsu Province, Zhang Minmin liquor judges said that the current is not to be seen more and more popular and dependable, personalized, customized wine more and more popular. Liquor companies this year launched a small package liquor, commonly known as "wine", mainly to meet the younger segment of the market. For example, we launched a small VIP Langjiu Lang, this is only on sale in the Sichuan region exceeded 400 billion yuan. html模版14家酒企一年市值蒸发40% 互联网成“救命草”
前天,在第五届“钱宝网”长江文化和酒类品牌文化研讨会上,酒类经销商们针对眼下的产业“寒冬”纷纷出谋划策,改变传统营销手段,销售更多个性化产品,成为各家共识。  截至今年12月17日,国内14家白酒上市企业总市值3382.15亿元,相比年初的5872.8亿元,蒸发了近40%。江苏苏糖糖酒食品有限公司总经理陈国锁在会上说,两年来,白酒行业接连受到诸多政策影响,结束了十年黄金发展期,进入深度调整阶段。白酒行业赚快钱、赚大钱的日子过去了,现在酒厂必须合理定价,拿出性价比高的产品才有市场。  同时,越来越多的酒类企业将互联网作为“救命稻草”,要么建立自己的电子商城,要么和一些专业的电商平台合作来促销。酒仙网董事长郝鸿峰说,去年我国酒类网购交易B2C市场规模在37亿元左右,白酒约占六成,而今年有望突破50亿元。  江苏省白酒评委张敏敏说,目前大路货越来越不受人待见,个性化、定制化的酒越来越受到青睐。今年白酒企业开始推出小包装酒,俗称“小酒”,主要满足年轻化的细分市场。比如郎酒集团推出的小贵宾郎,今年仅在四川地区的销售就突破4亿元。(责任编辑:admin)
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